Use your Website To Recruit Staff

In fact, in the future, the career and employment section of your web site will be one of the most important parts of your recruiting drive to hire the best employees for your company. 

Here are some questions to help you review the current status of the employment part of your career website:

Remember unlike job boards, these corporate sites list all current job openings -- as well as provide you the specific requirements of how you should respond to job postings. By going to these career centers you should respond to job postings. By going to these career centers your applicant should also be able to conduct employer research and gather all the vital job and career information he or she requires.

Is your site interactive?

This is the great part of posting jobs online. Users have a dynamic and interactive environment to search and apply for jobs. If you just post your mailing address and ask candidates to just send in their resumes, it defeats the main purpose of an online career section. .

How do users send in their resumes?

Some employers may simply provide a job application to submit. Others may require a resume. There should be an online resume submission form if you want resumes. The form can either let you cut and paste or upload an existing resume. Some employment sections even offer a resume builder application.  

Can visitors add their name to a database?
Once the visitor leaves the employment part of your Website he will probably not have added it to his favorites where he can visit often. Therefore, by letting the applicant create an account, you can keep their information and resume in a database. Even if an applicant does not fit your current needs, you have a pool of employees to pick from when a position opens up in the future.

Does it match the rest of the company site's look?
Some paid services will create and link a career section to your company's Website. In such cases it can be helpful to have that section match the rest of your Website.

Does your site make people want to sign up?
Write enticing and complete job descriptions. Provide all the necessary information. If needed, you can direct the viewer to different sections of your Website if they are interested in a particular subject and want to know more about it. Make your attractive, interactive but above all easy to navigate. 

Remember you are using your site to sell your job. Think of the employment part of your Website as an online brochure. So continue to make the site look attractive and professionally designed. Throw in some exciting remarks about the benefits of working at your company.

Is it easy to navigate through the site?
Can you reach the homepage and other places through a simple click? If a potential candidate gets lost, he may easily decide to give up and carry his job search to another website.... and company!