Establishing Business Image

All businesses should have some sort of “branding” associated with them. Branding is how the business represents it's unique character and the purpose of the company. It is the promise of quality, the products and services offered and what makes them great, or better than the competition. Branding is the image that comes to mind when an organization's name is mentioned. It combines words, symbols, and colors to create the image in consumer's minds.

When you are advertising your recruitment needs, the advertisement needs to work with your company brand. It is what helps employees and potential employees of your business recognize the business in a certain way- the way you intend them to see your company.

When you are recruiting for a job opening within your company, you can take the opportunity not only to find potential applicants for the position but also to help reinforce the “brand” of your company. As people see your job advertisements, they will be presented with more information about your company. If the advertisement is well written, you not only will attract top quality applicants, but also let others see the kind of company you are running based on how you advertise to potential employees. It is an opportunity to improve the perception of the company.

To ensure that your recruitment advertising is able to conquer these two purposes, you'll want to have professionals working on the wording.  Several departments need to be included.  Obviously, human resources professionals should be involved to ensure the advertisement includes everything necessary pertaining to the job opening.  Equally important is your company's advertising or marketing team.  They should take the document created by the human resources department, and work with it to create the branding.

Studies show that when people are actively job-hunting, the contents of the recruitment advertisements are what make them consider the job opening. In the UK, a survey conducted by PrcewaterhouseCoopers Executive Search and Selection in 2004 found that 78% would request more information about a job opening based on the attractiveness of the role described, and 73% would request information if the salary fell within the range they were looking for. Location also played an important role, with 46% of individuals saying if the job opening was in a desirable location, they would request more information about it.

This demonstrates the importance of having a clearly described, attractive sounding recruitment advertisement. Your job postings should never be tossed together last minute. The study also proves the importance of including a salary range with your job posting- even if you do not wish to disclose the actual salary, you should at least include a range that includes the salary figure. For example, you could indicate within your job description: salary between $45,000 and $65,000 annually, based upon experience.

The job description needs to be written with the understanding of the market. This means words are selected that are attractive to the type of people who are likely to be reading your announcement. You want to weave the words of your recruitment advertisement to demonstrate to your potential applicants how well the job opening will fit into their career goals.

Generation X:

Is the position likely to target Generation X? Generation X is typically the term used to describe people born between the years 1960 and 1980. This target market of individuals are interested in careers that enable them to balance work and personal lives with ease, and still have opportunity to move up the corporate ladder. If you feel your prime applicants fall within the Generation X group, your job description should try to cater to this group and explain how your organization helps people balance the work-life issues.

Involve all key Parties.

As with any kind of business advertising, you will want to have an advertising copywriter or business handle the writing of your recruitment advertising. If they don't write it from scratch, you at least want them involved. They will be able to take your information and put an advertising “spin” on it. They can help your potential job applicants see why your current employees like their job, why they stay with the company, and what the company can offer them as individuals

Next: You need  to includes these Points.