job sites

The Complete Hiring & Interviewing
Guide 2009

Job site Advertising versus Offline Newspaper Advertising.

There are several important differences between an online job ad and a newspaper job ad.

You can use both media sources to find the right employees for your company. The amount of budget you allocate for each will depend on what type of position you are looking to fill. Here are some of the main differences between publishing a newspaper ad and publishing an online ad.

Interactive Job Sites:
An online job ad gives you the ability to be more interactive with viewers. You can post links to your company's websites for people who are interested to explore.

Submit online:
An online application can allow viewers to submit online rather than sending by mail. They may even be able to upload their resume. By giving a link to your email address, they can directly send in their resume as soon as they read your ad. For an online job ad you will have to provide details on how to submit resumes, for example through an online site form or by email. Also include if you have any other requirements such as a cover letter or a portfolio.

Instant response from Job Sites
An online job ad provides more interactivity to viewers who can apply online immediately and have their resume and application delivered in seconds. With newspaper job ads they might have to spend the time to mail in their application. This extra time can lead the candidate to forget or move on to another job application.

A growing market for Job Sites:
Online job search is increasing whereas employment advertising in newspaper readers is gradually declining. Therefore you can target more and more job seekers with your ad, at less cost.

Last longer:
Also online job ads usually last for a longer time than newspaper job ads. While newspaper ads may show up on only one edition, a job posting on many career websites will stay in their database and be available to view for several weeks.

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More economical:
In most cases, posting a job online is much cheaper that sending an ad to a newspaper. Thus you can save a lot of money from your recruitment budget by using online advertising. Also many job posting sites may give you a greater space to post your ads. This means you can describe the job in detail and give out information on your company. Many print ads will charge per word, which can make it very constraining. Many job sites will also allow you to modify your job description while it is active.

Make changes as you proceed
Newspaper job ads can take several days from ordering the ad to the actual printing. Online job ads have the advantage of being published instantly after you submit a request. Thus you can modify the job description online on the basis of the response you are getting. Also if you have made a mistake, you can easily fix it.

Is this the future?
Online recruitment is a rapidly growing area. While newspaper job ads are still popular, online ads have been gaining market share for recruitment. By joining the online recruitment drive; you can make sure that you are not losing valuable candidates to your rivals.

Online job ads will not completely replace newspaper advertisements. Newspapers command a wide readership, and some job seekers may use it as their sole job search method. However, since online ads are much cheaper, you can use them in conjunction with other recruitment methods.

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